Create an experience people can take part in
The best workplace amenities aren't just there to be looked at. A Farm gives employees and occupiers something to interact with throughout the year, from watching crops grow to joining harvests, taking part in events and enjoying freshly grown produce.
How can a Farm improve occupier experience?
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A great occupier experience is about more than the physical environment. It's also about what happens there and the opportunities people have to connect.
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A Farm combines a distinctive physical amenity with an ongoing programme of activity. Crops grow and change, our Urban Farmers visit regularly, harvests bring people together and events create new ways for occupiers to participate.
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Instead of a static feature, the Farm becomes something people can return to and experience differently throughout the year.
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An amenity that keeps giving people reasons to engage
See
A living feature
that changes as crops grow throughout the year.
Harvest
Regular harvests give people a chance to get involved and take fresh produce home.
Taste
Fresh herbs and greens can become part of workplace food, drinks and events.
Learn
Urban Farmers share knowledge about growing, food, nutrition and sustainability.
Connect
Harvests and activities create informal opportunities for people to meet.
Turn an amenity
into an experience
A Farm might first catch someone's attention, but its real value comes from what happens around it. Regular harvests invite people to stop, talk to our Urban Farmers, learn what's growing and take home freshly harvested produce. Workshops and events create more opportunities to participate.
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Create more opportunities to connect
A Farm creates informal reasons for people to come together. Harvests can bring people from different teams, floors or organisations into the same space, while workshops and food-based events create shared experiences around something everyone can relate to.
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For landlords and workplace teams, that means the Farm can become more than an amenity. It can provide a recurring programme of activity around which a workplace community can grow.
Something different through the year
The Farm provides a starting point for experiences that can change with the crops, seasons and needs of the workplace community.
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Harvests: Meet an Urban Farmer, discover what's growing and take freshly harvested produce home.
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Workshops: Get hands-on with activities centred around food, growing, nutrition and sustainability.
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Food experiences: Turn Farm produce into pesto, herbal teas, dishes, drinks and other shared food experiences.
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Seasonal activations: Use the Farm as a focal point for wider workplace events and engagement programmes.
What makes a good workplace amenity?
A good workplace amenity should add something meaningful to people's experience of a building rather than simply occupy space.
Destination
A distinctive living feature that gives people a reason to use communal spaces.
Participants
Regular harvests and events turn people from observers into participants.
Continuity
Crops grow, change and are harvested throughout the year, so the experience continues.
Occupier experience in action
See how organisations are using Farms to create shared experiences and activate their spaces.
A sustainable employee experience
A bespoke Farm became a setting for gatherings, harvests and sustainability activities at a telecoms headquarters. Within 18 months, the client had commissioned two more Farms on other floors.​
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Bringing colleagues together
A Farmwall incorporated into a catering space grows fresh produce while supporting a workplace designed around opportunities for colleagues to meet and exchange ideas.​​
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